The state of Washington has rolled out a campaign to increase the number of properly licensed motorcyclists. Unendorsed motorcyclists are overrepresented in motorcycle fatalities so I think it’s great whenever a state spends money to encourage training and licensing.
I’m more excited about their public service announcement that will begin airing soon.
While it’s focused on convincing riders to get trained, I’m hoping its depiction of a near miss with a cell phone idiot will also remind car drivers to look out for us.